Information You Provide to Us
Redbud Roots may request or collect personal information from visitors to the Website in a variety of ways, including through online forms (such as our Contact Us) form and through Google Analytics, which collects demographic information of visitors to the Website. “Personal Information” means information that identifies or reasonably may identify a natural person, and might include:
- Your name
- Your phone number(s)
- Your email address(es)
- Your place of employment
- Your job title
- Your location
Personal Information does not include aggregate information to the extent an individual’s identity cannot reasonably be determined from such information.
Generally, Personal Information is requested when: (i) you request information about Redbud Roots products and services via the Website; (ii) you subscribe to a newsletter or e-mail lists; or (iii) you utilize other tools or services available via the Website. If you fail to provide the requested Personal Information, you may not be able to access all or portions of the Website or purchase products and services.
The transmission of information via the Internet is not completely secure and, therefore, Redbud Roots cannot guarantee the security of the data you transmit to our website; any such transmission is at your own risk.
Information Collected Automatically Through Cookies and Similar Technologies
Redbud Roots may also collect information anonymously about how visitors to the Website access the Website through the use of web beacons, and similar technologies. That information may include IP addresses, the region or general location of a computer or device accessing the internet, browser type, operating system, page view history, and other usage information.
Information Collected Automatically Through Log Files
Like most standard websites, we use log files. Information written into log files may include the following: internet protocol (IP) addresses; browser type; internet service provider (ISP); device ID or unique identifier; device type; geo-location information; computer and connection information; mobile network information; referring/exit pages; platform type; date/time stamp; and number of clicks to analyze trends, administer the site, track user’s movement in the aggregate, and gather broad demographic information for aggregate use. However, none of the information stored in our log files, including but not limited to IP addresses, is linked to Personal Information.
Information Collected Through Google Analytics
Google Analytics is a web analysis service provided by Google. Google utilizes the data collected to track and examine the use of our Website, to prepare reports on its activities and share them with other Google services. Google may use the data collected to contextualize and personalize the ads of its own advertising network. Redbud Roots may implement certain tracking features supported by Google Analytics for Display Advertising Demographics and Interest Reporting. The data collected (age and gender) is used to better understand our visitors and help us provide the most relevant content we can. Redbud Roots may also employ Remarketing with Google Analytics to advertise online. Third-party vendors, including Google, may show our ads on sites across the Internet. Redbud Roots and third-party vendors, including Google, use first-party cookies and third-party cookies together to inform, optimize, and serve ads based on someone’s past visits to our Website. You can opt out of Google Analytics for Display Advertising and/or customize Google Display Network ads using the Google Ads Settings or Google Analytics opt-out browser add-on. We will not facilitate the merging of Personal Information with non-personally identifiable information previously collected from Display Advertising features that is based on the DoubleClick cookie unless you have provided Redbud Roots with prior affirmative (i.e., opt-in) consent to such merger.
For more information regarding Google Analytics’ privacy practices please visit www.google.com/analytics/learn/privacy.html.
Redbud Roots may also receive certain information that’s stored or processed by social media services or other third party platforms, such as Facebook, or other third-party social media plug-ins, integrations and applications. These features may collect your IP address as well as details of the pages you are visiting on the Website. Each social media platform may have its own privacy notices that specifically govern its use of social media features.
How We Use and Share the Information We Collect
Redbud Roots will use the information you provide to respond to your inquiry or provide any services requested by you, including without limitation requests for newsletters and notifications. Redbud Roots may also use Personal Information and share it with trusted third parties to provide the requested services or for research purposes regarding the effectiveness of our website services, marketing, advertising and sales efforts. Any such third-party sharing is subject to strict contractual confidentiality obligations. WE WILL NOT SELL YOUR PERSONAL INFORMATION TO THIRD PARTIES OR IN ANY WAY SHARE YOUR INFORMATION WITH A THIRD PARTY FOR A THIRD PARTY’S MARKETING PURPOSES, UNLESS YOU SPECIFICALLY AUTHORIZE SUCH INFORMATION SHARING.
Though we make every effort to preserve your privacy, we may need to disclose Personal Information when required by law or if we have a good-faith belief that disclosure is necessary and required to comply with legal process served on Redbud Roots or to protect your safety and security or the safety and security of others, including Redbud Roots.
Newsletters and Informational Emails
If you sign up for our newsletter, you will occasionally receive newsletters or e-mails with information about our company and the services we offer. You always have the opportunity to opt out of receiving any further newsletters or emails.
Third Party Links
Cross-Border Information Transfers
You acknowledge (a) that the Website is based in the United States, (b) that any information or data is provided to a company in the United States, and (c) that Redbud Roots must adhere to laws of the United States. You agree that Personal Information collected on the Website will be stored and processed in the United States or any other country in which Redbud Roots, its affiliates, partners, service providers, or agents maintain facilities, and while in such jurisdictions may be subject to access pursuant to the laws of those jurisdictions. Each of these countries has different privacy laws that afford varying levels of protection for your Personal Information, and such laws may be less stringent or may not be as comprehensive as those laws that exist in your country.
Redbud Roots partners with and occasionally hires other companies to provide services on its behalf. Personal Information may be shared with these companies; however, we will only share your Personal Information to accomplish the purposes for which we collected the Personal Information, subject to a written agreement ensuring that they will maintain the confidentiality of your Personal Information and prohibiting them from using that information for any other purpose.
Upon an individual’s request, if feasible or applicable, Redbud Roots will offer individuals from whom it collects Personal Information reasonable access to their Personal Information and will afford such individuals a reasonable opportunity to correct, amend, or delete inaccurate Personal Information. Redbud Roots may limit or deny access to Personal Information where providing such access would be unreasonably burdensome or expensive under the circumstances or as otherwise permitted under relevant law. Where required by law, Redbud Roots will also offer such individuals a reasonable opportunity to delete Personal Information, subject to any rights or obligations Redbud Roots has to retain such Personal Information.
Redbud Roots will take reasonable measures including technical, physical, and administrative measures and training, as appropriate, to protect Personal Information it collects and processes from loss, misuse, and unauthorized disclosure, access, alteration, and destruction. Such measures apply generally across Redbud Roots systems, services, and facilities and to those third party systems and services which are utilized by Redbud Roots to provide the Website. Redbud Roots safeguards information according to established security standards and periodically assesses new technology for methods of protecting information. However, Redbud Roots cannot guarantee the security of Personal Information.
Redbud Roots generally keeps Personal Information only for as long as we believe necessary for the purpose for which it was collected, or as permitted by law.
Redbud Roots will take reasonable measures to verify that Personal Information it collects and processes is relevant for its intended use, reliable for its intended use, accurate, complete, and current.
Enforcement and Dispute Resolution
Redbud Roots will conduct a reasonable investigation into and will attempt to resolve any complaints in accordance with the principles contained in this Policy. Complaints that cannot be resolved between Redbud Roots and the complainant shall be resolved via binding arbitration with the American Arbitration Association in accordance with its Commercial Arbitration Rules and Mediation Procedures. Complainants seeking arbitration must send written notice to the Redbud Roots General Counsel at Redbud Roots, 215 Post Road, Buchanan, Michigan 49107 United States. A single arbitrator will be selected by Redbud Roots and the arbitration will be held in Buchanan, Michigan. Each party will pay its own costs associated with the arbitration and agrees to split the arbitration fees. Solely with respect to complaints by Redbud Roots employees that cannot be resolved internally, Redbud Roots agrees to work with the relevant Data Protection Authority, if applicable, to resolve such matter.
Your California Privacy Rights
California Civil Code Section 1798.83 permits our visitors who are California residents to request certain information regarding the disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please send an email to [email protected] or write to us:
215 Post RD
Buchanan MI 49107
Additional Privacy Rights for Individuals in the European Union